The Optimized Law Firm Podcast

As a law firm investing in marketing, one of the most important things you can do is nail marketing attribution.

It’s a simple concept, but exceptionally difficult in practice and almost no one is doing it correctly.

If you can get this right, you’ll have a cheat code for sustainable and profitable growth in your law firm. Let’s get to business and set your firm up for success.

What’s in This Episode?

• Understanding of Attribution
• Why Your Law Firm Needs It
• The Best Way to Implement and the Benefits of Doing it Right

In this episode of the Optimized Law Firm podcast, we’re interviewing Joseph Scrofano from Scrofano Law PC. Tune in for a detailed conversation full of insight on "How to Improve Your Intake Process." 

What’s in This Episode?

• The Ideal Intake Process
• Important Aspects to Consider for Running a Successful Law Firm 
• Where to Begin to Improve your Own System

In this episode of the Optimized Law Firm podcast, we’re interviewing Kevin Chern from Sanguine Strategic Advisors LLC. Tune in for a detailed conversation full of insight on "How to Scale Your Firm".

What’s in This Episode?

• The #1 factor holding back your firm's growth
• How Kevin scaled his firm to 178 attorneys before being acquired
• How to avoid critical mistakes on your journey

 

In this episode of the Optimized Law Firm podcast, we’re covering some Tax Tips for Attorneys with CPA, T Jayden Doye, Founder and CEO of Prestige Accounting. 

As Jayden Doye says, "Tax Season is All Year."  Tune in to learn all the Tips for Attorneys. 

What’s in This Episode?

• Jayden's Secret Tax-Saving Strategies
• Why your Law Firm needs a Specialized CPA 
• Don't Lose Your License Due to Poor Planning  

 

Welcome to The Optimized Law Firm Podcast, where we chat with legal pros who can help you run a more profitable and enjoyable business. 

This week we’re talking with Tom Kirkham of Irontech Security. Irontech has been a leader in the cybersecurity space for over 20 years, and Tom has a lot of experience with the cybersecurity issues that law firms, in particular, are facing in today’s world. Some of that deals with how to keep your firm’s information safe from outside intrusions, and some deals with how to abide by the regulations for the protection of legal data and information. 

We’ll start out with the crazy story behind why Tom got into cybersecurity. Then, keep listening for the rest of the episode where you’ll learn what the biggest risks for law firms are and hear some security tips that will let you sleep peacefully at night, knowing your firm’s information is secure. 

What’s in This Episode?

• Who is Tom Kirkham, and what is Irontech Security?
• What are the biggest security threats facing law firms?
• Is antivirus software enough, and if not, what does a baseline level of protection look like?

We’re pumped for this episode of the Optimized Law Firm because it could literally save you thousands of dollars.

 

We often speak with attorneys who have attempted to learn SEO themselves. 

 

They’ll absorb one or two tactics but miss the bigger picture. This leads to unrealistic goals, poor results, and losing money on bad marketing companies. 

 

In this episode, we’ll cover the most important components of an SEO strategy that will actually get you results – and prevent you from falling into those pitfalls. 

 

Have a listen as we go deep on the strategies you need to get ahead of the competition. 

What’s in This Episode?

• What does it take to be successful with an attorney SEO strategy?
• How do you know if an SEO strategy or campaign is working?
• What is the one metric to focus on above all else?

In this episode of the Optimized Law Firm podcast, we’re covering Why SEO is Essential for Lawyers. 

Based on our own testing, we know that over 70% of all leads for lawyers come from organic search, so it’s absolutely essential you have a strategy in place or you’re going to be dominated by the competition in your city. 

A lot of law firms use their gut to determine marketing plans, but I’m going to get into the data and explain why SEO is better than any other marketing strategy out there. 

What’s in This Episode?

• Why is SEO so critical for attorneys?
• How does SEO stack up against other marketing methods such as pay-per-click ads and social media?
• What metrics and signals can you look at to check if your marketing strategy is working?

 

In this episode of the Optimized Law Firm, we’re going to talk about a subject that we eat, sleep, and breathe: Search Engine Optimization, also known as SEO. 

 

We’re going to take this one back to the basics because lawyers get a lot of things wrong about SEO. But to be fair, I would get a lot of things wrong if I represented myself in court. 

 

So, in this episode, we’re going to cover the basic mechanics of Google’s search algorithm and how you as an attorney can take advantage of it in your practice to generate more visibility and ultimately, more clients. 

What’s in This Episode?

• What is SEO, and why should attorneys care about it?
• How can attorneys utilize SEO to generate visibility and more clients?