The Optimized Law Firm Podcast

Don’t Buy an Expensive Website

 Today, we’re talking about why you should’t invest in a high-end website for your law firm. There’s a big difference between a high-quality website that will support your marketing goals and an expensive but dysfunctional site that will only be a drag. I’m going to cover some of the mistakes I see law firm owners making and how you can avoid them. 

Key Takeaways: 

1. Why are Websites Essential
2. Problems with High-end Website Development
3. The Better Options to Start Your Digital Venture

Lawyers: Be Aware of these Scams and Tricks!

Scammers and tricksters are attacking lawyers everyday but with a little bit of education, you can avoid making costly mistakes. Learn about some of the most common scams that we help lawyers avoid and be prepared to avoid others in the future. 

Why Reviews Matter and How to Get Them on Autopilot with Jameel Manji

In today’s episode, we’re going to be talking about the importance of online reviews and how you can get them consistently with guest speaker Jameel Manji, one of the premier immigration lawyers in Georgia. Jameel has a very successful practice in Atlanta and what’s impressed me the most is his ability to consistently get reviews.

 

Main Takeaways: 

1. The role of online reviews in the growth of a law firm
2. Building Trust with Clients
3. Using Negative Reviews as an Opportunity to Improve

Multi location Marketing for Law Firms: Unique Challenges and Opportunities

Discussing the unique marketing challenges and opportunities for multi-location law firms. We often see growing firms making serious investments to add locations, but often without a solid marketing plan. We’re going to examine some common mistakes and lay out the plan for how to do it correctly.

In this video we cover:

1. The Unique Challenge of Multi-Location Firms
2. Common Mistakes of Multi-Location Firms when Marketing
3. Ways to Improve and Start Growing

Navigating AI for Law Firms with Jared Correia

Welcome to the Optimized Law Firm podcast where we talk about how to run a more profitable and enjoyable legal practice. My name is Patrick Carver and I’m the owner of Constellation Marketing.

Pleased to be joined by legal marketing influencer Jared Correia. He is the CEO of Red Cave Legal, he’s the COO of Gideon a chatbot and document automation platform and prolific contributor across the Internet with expert guidance on legal topics.

 

Key Takeaways: 

1. How to integrate AI and machine learning in legal research, document assembly and contract generation.
2. How small law firms can use AI to streamline internal processes. 
3. Ethics of using AI and chat GPT,  and how to use it effectively in day-to-day operations.

Eliminating Law Firm Marketing Nightmares with Benchmarking

Welcome to the Optimized Law Firm Podcast where we help you run a more profitable and enjoyable law firm. Today, we’re continuing to discuss the importance of metrics and attribution in your marketing efforts. 

A basic concept that truly goes a long way: Benchmarking. Tune into this episode with Constellation founder, Patrick Carver,  to learn more about how to avoid common pitfalls. 

 

In this video we cover: 

1. The Problem Right Now: Bad Communication Between Marketing Agencies and Law Firms
2. The Importance of Benchmarking
3. How Do you Benchmark?
4. What Benchmarks Should You Use? Structured way to measure progress. 

And while we give you all this insight, truly, it should be your marketing agency holding themselves accountable. If you are ready to work with a true growth partner, don't hesitate to reach out. 

The A Player Hiring Process - How to Choose the Best Employees For Your Law Firm

You can’t grow a great company without great people. 

But how do you find the good ones? 

That’s what we cover in this episode of the Optimized Law Firm Podcast, “The A Player Hiring Process - How To Hire Great People For Your Law Firm.”

In the video I cover 3 things:

1. How to source great candidates
2. How to structure the application / interview process
3. How to select the best candidate and get them to work for you

I also talk about the fatal flaw most people make before even starting the hiring process. 

Buckle up, grab some popcorn, and watch this thing to the end if you want your mind blown in a way that will completely change your hiring process.

Tax Credit Strategies for Law Firms with David McMillian

Understanding tax credits can be hugely beneficial to taxpayers. Tax credits are reductions in the total amount of tax owed and can provide a welcome relief to those who owe a large amount of taxes. By understanding how these credits work, taxpayers can strategically use them to their advantage and reap the benefits such as increasing profit, and having more money to invest back into their business, their employees and the future of their company. 

We had the pleasure of interviewing David McMillian, founder of McMillian and Associates, in this episode of the Optimized Law Firm podcast: “Tax Credit Strategies for Attorneys. McMillian is dedicated to helping clients  find all the tax credits you deserve, and sending more money to your bottom line.

If you haven’t looked into Tax Credits, or you are not sure how they can benefit your law firm, tune into this episode. 

What’s in This Episode?

• Understanding Tax Credits and The Benefits
• Difference Between Federal and State Tax Credits
• COVID and Tax Credits for Law Firms 
• When is the best time to work on your tax credits?