Episodes

Tuesday Dec 28, 2021
Why SEO Is Essential for Law Firms
Tuesday Dec 28, 2021
Tuesday Dec 28, 2021
In this episode of the Optimized Law Firm podcast, we’re covering Why SEO is Essential for Lawyers.
Based on our own testing, we know that over 70% of all leads for lawyers come from organic search, so it’s absolutely essential you have a strategy in place or you’re going to be dominated by the competition in your city.
A lot of law firms use their gut to determine marketing plans, but I’m going to get into the data and explain why SEO is better than any other marketing strategy out there.
What’s in This Episode?
- Why is SEO so critical for attorneys?
- How does SEO stack up against other marketing methods such as pay-per-click ads and social media?
- What metrics and signals can you look at to check if your marketing strategy is working?
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