Episodes

Thursday Oct 17, 2024
Navigating Google's Local Service Ads Change: What Law Firms Need to Know
Thursday Oct 17, 2024
Thursday Oct 17, 2024
In this episode of The Optimized Law Firm Podcast, Patrick Carver dives into Google’s latest update to its Local Service Ads (LSA) platform, which eliminates the ability to dispute leads.
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This change could have a drastic impact on law firms, especially those in personal injury and criminal law. Patrick explains why this shift matters, how it could hurt small and mid-sized firms, and what alternatives you can use to keep your advertising dollars working efficiently. Explore strategies like pay-per-click, SEO, and other advertising platforms to ensure your firm stays competitive.
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