Episodes

Wednesday Mar 26, 2025
Why Smart Lawyers Should Invest in Marketing in 2025
Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
If you’re tired of “shiny object syndrome” and want real, measurable growth, this episode is for you. Tune in and transform your marketing strategy today!
⮕ BOOK A CALL https://goconstellation.com/book/
🚀 Patrick Carver, CEO of Constellation Marketing, discusses why lawyers should keep investing in marketing in 2025 and beyond.📈💼
🔎 What You'll Learn:
✔️The growth ceiling that referral-based marketing can't overcome,
✔️ How increasing competition impacts the legal field,
✔️Why staying agile with your marketing strategies is crucial.

Wednesday Feb 26, 2025
From Guesswork to Guaranteed: Measuring Legal Marketing Success
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
Too many law firms waste money on marketing without knowing what’s actually working. In this episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares a proven framework for measuring the success of your marketing efforts.
📊 Key Takeaways:
✅ How to calculate ROI by marketing channel
✅ Common mistakes that make marketing results unreliable
✅ The best tools and strategies to track performance
If you’re tired of “shiny object syndrome” and want real, measurable growth, this episode is for you. Tune in and transform your marketing strategy today!
⮕ BOOK A CALL https://goconstellation.com/book/

Sunday Jan 19, 2025
Lawyer SEO Update: Google Algorithm Recap for 2024
Sunday Jan 19, 2025
Sunday Jan 19, 2025
📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here:https://bit.ly/book-constellation
Join Patrick Carver, CEO of Constellation Marketing, as he breaks down the major Google algorithm updates of the year and their implications for law firms.
This episode of The Optimized Law Firm Podcast covers the rise of AI-generated content, updates targeting SEO manipulations like site reputation abuse, and how Google's new features affect organic search traffic. Learn how to adapt your content strategy, build trust with Google, and stay ahead in 2025.
Whether you're a beginner or seasoned in SEO, this episode is packed with insights to optimize your law firm's online presence.
We are always happy to help, feel free to reach out to patrick@goconstellation.com with any questions or concerns about your business.

Sunday Jan 12, 2025
AI SEO Predictions for 2025
Sunday Jan 12, 2025
Sunday Jan 12, 2025
📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here: https://bit.ly/book-constellation
In the latest episode of The Optimized Law Firm Podcast, Patrick Carver, CEO of Constellation Marketing, shares insights on the evolving search engine landscape and the role of AI in 2025.
Discover why Google’s market share dominance still matters, what AI-driven search trends could mean for your law firm, and the practical steps to future-proof your digital strategy.
Whether you’re looking to improve your SEO or prepare for the next wave of AI advancements, this episode is packed with essential tips for law firm success.
We are always happy to help, feel free to reach out to patrick@goconstellation.com with any questions or concerns about your business.

Wednesday Dec 18, 2024
James Brown on How Lawyers Can Thrive in 2025
Wednesday Dec 18, 2024
Wednesday Dec 18, 2024
Join Patrick Carver in an engaging conversation with James Brown, a seasoned attorney and business consultant from Perseverance Squared.
James reveals how he transformed his law firm into an eight-figure powerhouse and now teaches law firm owners how to grow profitably.
This episode covers essential topics like developing a business plan, setting goals, and leveraging marketing strategies to maximize efficiency and profitability. If you’re ready to finish the year strong and start the next one with a clear roadmap, this episode is a must-listen.

Monday Dec 09, 2024
Jared Correia on How Lawyers Can Thrive in 2025
Monday Dec 09, 2024
Monday Dec 09, 2024
As the year comes to a close, are you ready to make 2025 your firm's most profitable year yet?
📌 Want to elevate your law firm's marketing game? Schedule a FREE consultation here: goconstellation.com/book/
In this episode of The Optimized Law Firm Podcast, Patrick Carver sits down with Jarred Correia to uncover the essential year-end activities every law firm should prioritize.
From budget reviews to revenue forecasting, learn how these steps can cascade into improved workflows, incentivized teams, and better client outcomes.
You'll also hear advice on establishing firm-wide KPIs, setting individual metrics, and why specialization matters. Stick around for a lightning round of fun questions about legal trends, challenges, and even the World Series!

Monday Nov 18, 2024
Monday Nov 18, 2024
📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here:https://bit.ly/book-constellation
AI is revolutionizing industries, but how can law firms leverage this technology effectively?
In this episode of The Optimized Law Firm Podcast, Patrick Carver and guest Jarred Correia discuss the current state of AI adoption in the legal field and the untapped opportunities for small and solo law firms.
Discover practical applications, overcome skepticism, and learn how AI can enhance efficiency, profitability, and client service.

Wednesday Nov 06, 2024
Lawyers Need to Invest in AI NOW – Unlock Efficiency & The Competitive Edge
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
📌 Want to elevate your law firm's marketing game? Schedule a FREE AUDIT here:https://bit.ly/book-constellation
The Optimized Law Firm Podcast presents "Why Law Firms Should Invest in AI," an essential episode for any law firm looking to maximize efficiency and profitability.
Host Patrick Carver explains why AI is no longer optional but a strategic tool every law firm should leverage. From foundational tasks like document summarization and proofreading to complex areas like legal research and client correspondence, AI offers tangible benefits for time and cost savings. Listen in to understand how to integrate AI into your practice and stay competitive in an evolving market.

Marketing for Law Firms
On The Optimized Law Firm Podcast, we chat with legal pros who can help you run a more profitable and enjoyable business.
We‘re Constellation Marketing, and we help law firms increase their monthly revenue by over 300% through the power of SEO.